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GTM Implementation, GA4 Setup, Google Ads Optimization
Proje Hakkında
Cafe Coton is a French shirt specialist since 1990 that also sells other clothing and accessories for men and women. I implemented e-commerce tags via Google Tag Manager and connected it to Google Analytics 4 to analyze the user purchase journey. I also inspected running ads performance on Google Ads and optimized them by adding negative keywords.
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